Backwell Flax Bourton Cricket Club
Having recently moved to a new village, I was keen to make a contribution to the community. Given my experience leading the rebrand of Frenchay Cricket Club, I was invited to help modernise the local cricket club’s badge. Updating it for both digital platforms and traditional applications like shirts and signage.
Cricket clubs often carry deep-rooted heritage, so this project was approached with great sensitivity. Respecting the past while meeting the needs of a modern brand.
Key issues with the original badge:
Low-quality imagery
Poor balance within the shield
Overly complex typography
After the project's initial phase, club members were invited to vote on their preferred direction. The options included: a crisp reimagining of the existing badge, one featuring a more prominent, front-facing stag, or no change at all. Option 1 received the majority vote, leading to further refinement and eventual final sign-off.
The redesign solution included:
A new stag motif—refined into a strong and majestic club emblem
Replacement of the rose with a flax flower, better reflecting the local area
A reshaped shield to more comfortably contain the elements
Updated colour palette—honouring traditional colours while improving legibility
A new typographic treatment—bringing clarity and hierarchy while echoing the shield's shape
Additionally, Valhalla is proud to be sponsoring the club stumps for this season.
If you’d like your brand to bowl your customers over, hit the button below and let’s start a conversation.