A look at Sotheby's exquisite branding for the "Freddie Mercury: A World of His Own" pre-sale exhibition.

When you hire Valhalla to prepare your brand for battle, it's thinking that you're actually paying for. Thinking honed over 30 years of working with many, much-loved brands. Lots of logic and a bit of magic!

We love branding so much, we created this picture of the Apple Corps company van when we couldn’t find one. Discover what made us do it and why it’s the sort of thing we do all the time.