Where do the ideas come from?

This is usually the bit people are most interested in.

Where do the ideas come from?

The honest answer is... from everything we’ve already done.

People sometimes imagine a designer sitting in front of a blank screen waiting for inspiration to strike.

That’s never been my process.

By the time I start exploring creative ideas, we’ve already established exactly what your business stands for and who we’re trying to reach.

The creativity is simply translating that thinking into a visual language.

Colours, typography, graphic elements, photography style. They all communicate your brand message.

None of these decisions are random and they’re certainly not based on what happens to be fashionable this year.

Sometimes the creative direction appears almost immediately. Sometimes it takes a few unexpected turns before everything clicks into place.

Either way, the goal is always the same.

To create a brand that feels authentic to your business and instantly resonates with the people you want to attract.

That’s when creativity becomes really powerful.

Not because it looks good.

Because it means something.

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This blog is the fourth of a five part series on the branding process and was taken from the Valhalla Branding email newsletter Fjord Focus. To ensure that you don’t miss out on the next part, you can subscribe here. Over the next few newsletters, I’ll take you behind the scenes and explain each stage in a little more detail.