The most important document you've probably never heard of.

Every Valhalla Branding project starts with a Discovery Process. And, when that's complete, I don’t 'get my coloured pencils out'. Not straight away anyway!

Instead, I write.

Everything we’ve talked about gets distilled into a Brand Framing Document.

It’s one of the most valuable parts of the entire process.

This isn’t a business plan or a marketing strategy. It’s a clear, concise description of what your business really is, why people should care and how it should be positioned.

It’s the point where all the conversations become clarity.

For many clients, it’s the first time they’ve really seen their own business through the eyes of their customers.

It’s amazing how often someone reads it and says, “That’s exactly what I’ve been trying to say for years.”

Once we’ve agreed that we’ve captured the essence of your business, every creative decision becomes much easier.

Because we’re no longer guessing.

We’re communicating.

The Brand Framing Document becomes the foundation that everything else is built upon.

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This blog is the third of a five part series on the branding process and was taken from the Valhalla Branding email newsletter Fjord Focus. To ensure that you don’t miss out on the next part, you can subscribe here. Over the next few newsletters, I’ll take you behind the scenes and explain each stage in a little more detail.