Fizziology brand - case study
Stephanie Hill is a difference maker. She breaks down barriers and gets people energised. By harnessing laughter, breathing, visualisation and language, she helps them to change their physiology and become the best version of themselves.
Having tried a few different brandnames, Steph felt none of them were accurately reflecting the power of her process, so she approached Valhalla to help.
Ambition, barriers and clarity
We began by envisioning the future. Imagining all the possibilities for the brand. From TED Talks and bestselling books to podcasts and media appearances, the vision was bold: Steph as the go-to expert on happiness and human flourishing.
As we evaluated the existing name, The Laughter Works, it quickly became clear that it wasn’t quite landing. It felt more like a comedy venue than a dynamic, transformative offering. What was needed was a name that could capture the full scope of the work delivered through coaching, workshops, public speaking, publishing, and broadcast.
Because this programme isn’t just about laughter. It’s about shifting physiology, unlocking human potential, and helping people become the best version of themselves using powerful tools like breathwork, visualisation, and intentional language.
There was also a concern that the word laughter made the brand feel a little too light. Risking the loss of credibility and underplaying its deeper impact.
Our research led us to a definition from The Physiological Society that struck a chord:
“Physiology is the branch of biology that aims to understand the mechanisms of living things, from the basis of cell function at the ionic and molecular level to the integrated behaviour of the whole body and the influence of the external environment.”
This definition resonated. It captured the essence of the work: guiding people to shift their internal state and spark genuine, lasting transformation.
It’s about helping people rediscover their inner spark.
Their fizz.
And that’s what led us to the new brand name: Fizziology.
Alongside the rename, a new tagline ‘The life-changing science of laughter’ was introduced. Signalling to the target audience that, while rooted in laughter, the content is also grounded in science and designed to deliver meaningful state change.
“I was reticent to address the issue of my brand as I lived in the hope that it was working. Matt's patience, diligence and understanding helped me to uncover my purpose for the work I do.”
Stephanie Hill, Fizziology
Rooted in a scientific process and driven by the need to communicate credibility and value, we began by researching the logos of established scientific institutions. It quickly became clear that this space follows a distinct visual language. One that conveys authority and trust. With the Fizziology mark, we chose to embrace this language: an abstract icon positioned to the left, paired with stacked typography on the right, often divided by a vertical keyline.
The ‘Fizzy Heart’ Icon
The icon sets out to convey that the change happens at a cellular level from within and the resulting effect is one of energy and effervescence.
‘Brand Bubbles’ pattern
A flexible pattern based on the effervescent icon was created to deliver the brand essence in situations where a more visual approach is called for.
Flexible brand toolkit
As with all Valhalla Branding projects, a flexible set of brand assets were created to deliver the Fizziology brand across multiple platforms. from business cards to books. Badges to mugs, as well as branded clothing.
Transformation
“I have been inundated with compliments and secured more work since the rebrand. The clarity Matt has delivered enables people to see and understand the value of what I do.”
Stephanie Hill, Fizziology
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