The GURU Code is a self-leadership mindset programme for fearless business owners.
During the Discovery process, we uncovered an ambition that informed our route for the project. To be a globally renowned, self-leadership authority. By visualising that successful outcome and looking back, we were able to identify three key pillars to take the brand on that journey.
1. The process name
First, we streamlined the thinking behind the name (which was being used to do a few jobs) and settled upon just one. The GURU code refers to your own personal leadership mindset.
We also created a new strapline which captures the process efficiently.
Crack your code. Lead yourself.
Just five words, but the message comes through loud and clear. Not only is the solution within you, but it is also individual to you. You can discover it by following the code, which will empower you to be a fearless leader.
2. The programme stages
We looked at the programme stages and reimagined them to represent a linear, easy-to-understand structure. Each letter in the word GURU stands for a different step in the process.
Ground - reset and reconnect with your purpose.
Unpack - identify the pain points.
Resource - create solutions.
Utilise - grow into your new strengths.
Supporting graphics were designed for each stage (below), using the same weight of line and rounded ends of the main wordmark and thumbprint icon.
3. The book
Brilliant branding should grab the attention of your audience. Help them to remember you, and also let them know how you can make their life better. It also needs to be flexible and work across all your platforms. Including, in this case, the GURU Code (future) best-selling book!
“The process was made very easy because it was carried out conversationally, which allowed for much deeper exploration and understanding. I felt like I got to know my brand on a different level.
I wasn't expecting my visual brand to speak so clearly as to what I do, and what my clients can expect. It was so exciting to see it come to life in colours I would never have chosen, but which describe the feeling perfectly.”
Elizabeth Smith, The GURU Code
The creative
The chosen route features a thumbprint graphic that communicates the idea that everybody's leadership style is unique. It's there already, you just need a system to harness it. Only you have the biometrics to unlock your potential. A bespoke wordmark was redrawn from a typeface selected to match the weight and roundness of the icon. The logo also showcases the brand's new, rich colour palette.
Additional supporting graphics were created to support the wider brand messaging. The GURU Code written in morse (above) further references the need to problem solve your way to better leadership. Whilst (below), icons represent, special mastermind sessions, location-based events and residential courses.
Every Valhalla Branding project includes a comprehensive Brand Book, detailing how to apply your brand across multiple touchpoints. The Brand Book includes logo variants, colour palettes, typography systems, additional graphics and image strategy. A selection of pages from The GURU Code Brand Book can be seen below.
About Valhalla Branding
Valhalla delivers brands that land with your audience. Offering your business a lot more than pure design, the Valhalla 3D Branding Process embodies three fiercely guarded values: Clarity, Courage and Craftsmanship. When I develop brands, I share your ambition to conquer markets and achieve glorious victory!
Discovery
Exploring the values of your business together and discovering what makes it formidable. Nobody knows more about your business than you, and I'm a super-listener. I know exactly which questions to ask, and I'll help you to find the right answers. By the end of this step, you will have thought about your business in new ways and will be able to describe it with clarity.
Design
Transforming what your business stands for into a powerful branding message with a choice of fearlessly creative ideas. My mission is to help you tell the world exactly why it should care about your business. This isn't something to be shy about. Your customers should notice you, remember you and understand exactly what you can do for them.
Delivery
Converting your preferred creative route into an arsenal of powerful tools. Sharp enough to get you noticed, and remembered, and to get your customers fully engaged. I've worked with words, pictures, colour and typography for over 30 years. When I work on your brand, my approach is the same as if I were working on my brand. And when your business reaches branding Valhalla, it's a victory we can celebrate together!
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