Cricket Branding Project
Cricket at the grassroots level is full of passion and skill, but preparation and strategy often rely on gut instinct. Matches are often decided by fine margins, yet amateur clubs are forced to make decisions without the insight needed to consistently find those advantages. While professional teams use data scientists and advanced tools to uncover patterns invisible to the human eye, grassroots teams are left searching for their edge.
Gameplan bridges that gap. It transforms raw ECB Play-Cricket data - scores, scorecards, and ball-by-ball stats - into actionable insights: dashboards, player and team analyses, fixture previews, opposition scouting, and multi-season trends. Captains, coaches, and managers can now make sharper decisions and prepare with clarity, equipped to find the edge before a ball is bowled.
Vision: Turn grassroots cricket data into match-winning insight.
Mission: Prepare the perfect game plan based on data, not gut feel.
Tagline: Cricket Intelligence
Strapline: Finding the edge
By automating manual work, revealing hidden patterns, and making preparation quick and easy, Gameplandemocratises cricket data. Giving every grassroots team the tools they need to uncover small but decisive advantages and turn them into match-winning moments.
Name and Concept
The name Gameplan reflects the shift from instinct to intention. Moving teams from reactive decision-making to clear, data-led preparation.
The tagline, Cricket Intelligence, establishes the platform as a source of insight, while the strapline, Finding the edge, references the brand's central idea. In cricket, “finding the edge” is the art of creating just enough uncertainty to force a mistake. The fine margin between success and failure.
That same principle defines the product: uncovering the subtle patterns, tendencies, and opportunities that others miss. Not overwhelming users with data, but helping them act on the moments that matter.
“Valhalla Branding really stepped up to the crease and delivered, not just by bringing serious branding knowledge to the table, but by truly understanding the vision of what Gameplan is all about.”
Masoor Khan, Founder
Visual Design Execution
The icon is built around a stylised ‘G’, anchoring the Gameplan brand.
The right-hand contour suggests a ‘P’, reinforcing the idea of planning and intent.
At its centre, the crossbar references a toggle, a nod to decision-making and control within the platform.
The overall form subtly echoes the boundary, inner ring, and wicket of a cricket field. Grounding the identity in the structure of the game itself.
The tagline ‘Cricket Intelligence’ aligns with the angles of the wordmark, creating a sense of precision and cohesion. Reflecting the detail and clarity of insight the product delivers.
The green colour palette draws from the playing field, while an ultra-bright green introduces a digital sharpness.
“Weaving subtle cricket touches throughout the brand with incredible attention to detail, Matt delivered support and guidance from start to finish. He went above and beyond with no shortcuts.”
Masoor Khan, Founder